Group project
FOR
UNIVERSITY OF THE ART LONDON
XL Recordings Brief
Students are invited to be the
creative director of the following 360 campaign:
How can Ibeyi authentically connect with their fans through multiple platforms and mixed media to produce an intentional 360 visual campaign?
Album cover options
Vinyl cover
“Spell 31”
Spotify Canva
Event posters
Temporary tattoos
I had the idea to propose temporary tattoos as merchandise to promote “spell 31” album with illustrations that I designed based on the aesthetic of the ablum.